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Glossary

Plain-language definitions of the terms you'll see across Disco.

Moments and surfaces​

  • Post-purchase — the moment right after a shopper completes a purchase, when attention and intent are highest.
  • Thank-you page — the confirmation page a shopper sees immediately after checkout.
  • Order status page — the page a shopper returns to while tracking an order.

Offers and placements​

  • Offer — what an advertiser shows a shopper: a headline, description, creative, and call to action.
  • Placement — where an offer appears (for example, the thank-you page).
  • Overlay — an offer shown in a panel layered over the page.
  • Embed — an offer rendered inline as part of the page.
  • Share of voice — the share of a placement's offers that belong to a single advertiser; 100% means a shopper sees only that advertiser in the moment.

Buying and performance​

  • CPC (cost-per-click) — you pay per billable click on your offer.
  • Billable click — an outbound click Disco counts for CPC billing: total outbound clicks per advertiser, per Disco session (IAB One-Click-Per-Impression). Two clicks in the same session count once; a click in a new session counts again.
  • CPA / CPO (cost-per-acquisition / cost-per-order) — you pay against a conversion target.
  • Conversion — a completed action you're optimizing toward, such as a purchase.
  • Attribution window — the period after a click or view during which a purchase is credited as a conversion. Disco uses a 14-day window for both clicks and views.
  • CTR (click-through rate) — clicks divided by impressions.
  • Verified shopper — someone who has just completed a real purchase, as opposed to a browser.

Network and demand​

  • Publisher — a store or platform that shows offers and earns from them.
  • Advertiser — a brand that pays to show offers.
  • Channel partner — a platform that runs its own network of publishers on Disco (see DiscoBeat).
  • Near-endemic — advertisers in categories adjacent to what a retailer sells.
  • Non-endemic — advertisers in categories a retailer doesn't sell at all.
  • Unified auction — a single auction that ranks direct-sold and marketplace demand together so each impression goes to its highest-value buyer (DiscoMix).
  • Yield — the revenue earned per unit of inventory.