What is DiscoMix?
DiscoMix helps retail media networks earn more from post-purchase inventory they already own. It brings near-endemic and non-endemic demand into a single auction alongside your direct-sold demand — so more of your inventory fills, at higher yield, without you giving up control of the placement.
What it does
- Adds demand, not inventory. You already have the post-purchase surface. DiscoMix brings additional advertisers — near-endemic and non-endemic — to compete for it.
- Unifies the auction. Your direct-sold demand and Disco's marketplace compete in one pass, so each impression goes to its highest-value buyer. See How the unified auction works.
- Keeps you in control. You own the placement and decide what's eligible to serve. See Brand safety and controls in DiscoMix.
What you keep
- Full ownership of the placement — DiscoMix makes no claim on it.
- Control over what appears — category, sub-category, and advertiser-level controls.
- Your reporting — through your dashboard or delivered to you on a schedule. See DiscoMix reporting.
Who it's for
Enterprise retailers and commerce media networks with established post-purchase inventory. DiscoMix is supported by your Disco account team — it isn't a self-serve product, so this section covers the essentials; your team handles setup and optimization with you.