Disco's attribution model
A conversion is any purchase made within 14 days of a shopper clicking or viewing your offer. Using a different window to evaluate conversions? Set your CPA and CPO targets accordingly, or contact support.
How conversions are credited
- The 14-day window applies to both clicks and views of your offer.
- A purchase within that window is credited to Disco as a conversion — and that's what your billing is based on.
How this connects to your billing
Disco bills on the conversions in this window, by customer type:
- New and lapsed (12+ months) customers → billed at your Fixed CPA.
- Returning customers → billed at your Fixed CPO.
You can update your Fixed CPA and Fixed CPO month to month. See Setting your bid and Managing your account, team, and billing.